About this episode

This episode discusses the partnership between MLS and KKR and its implications for lower-division soccer in the U.S.

The U.S. soccer pyramid is about to change—overnight. A major global investment firm, KKR, just partnered with MLS to revolutionize how lower-division soccer operates in North America. This isn’t just about new teams or stadiums; it’s a strategic roll-up of the entire ecosystem that could challenge the USL’s dominance and reshape the future of American football. If you’ve wondered how private equity is now targeting soccer’s grassroots and development pipeline, this episode uncovers the game-changing tactics, behind-the-scenes deals, and long-term visions driving this bold new chapter. In this episode, Simon Evans teams up with soccer industry analyst André da Costa to decode the explosive partnership between MLS and KKR—how it accelerates youth development, player trading, and market expansion. You’ll discover how KKR is applying their private equity expertise to build a verticalized, sustainable soccer pyramid—from small-market teams to national TV contracts. We break down the strategic move to smaller stadiums designed for lower-division attendance, and why this could bring regional clubs, USL rivals, and MLS teams into direct competition for the same fan base. Plus, we…

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