
Wine Country Concierge Explains: The Lodge at Sonoma with Laurie Noble & Evan Purslow
From The Sonoma Spiel by Sonoma Valley Visitors Bureau
March 4, 2026 · 1h 1m · Season 1 · Episode 151
About this episode
Tim Zahner interviews Lori Noble and Evan Perslow from The Lodge at Sonoma about concierge services and local travel tips.
Think you know Sonoma Valley? Sonoma podcast host Tim Zahner will be the first to tell you… he’s “expert-adjacent.” 😄 On this episode of The Sonoma Spiel podcast, Tim hangs out with two pros from The Lodge at Sonoma who 'actually' know how the magic happens: Lori Noble — Hospitality Coordinator & Concierge (she can build your perfect Sonoma day in about 90 seconds) Evan Perslow — Marketing Manager (former Vans shoe-store guy who can basically guess your shoe size on sight) We talk concierge myths (“Do I have to pay extra?” “Is it fancy?” “Can they really get me in?”), how travelers plan trips now (spoiler: a lot of people arrive with zero reservations), and what the Lodge at Sonoma offers—from cottage-style rooms and spa vibes to on-site dining and an easy shuttle to the Plaza. Then we jump into "We Get Questions” with quick, super-local tips on: Best bar seating for solo travelers Easy 60–90 minute hikes (Sonoma Overlook Trail + more) Mustard flower baby photos… without trespassing Sparkling wine picks Great patios for lunch with a small group Where to find beer options if not everyone wants wine More info: The Lodge at Sonoma: thelodgeatsonoma.comSonoma Valley events…
People in this episode
Host: Tim Zahner
Guests: Lori Noble, Evan Perslow
Topics covered
- Sonoma Valley
- hospitality
- travel tips
- concierge services
- local attractions
Keywords
- Sonoma Valley
- concierge
- travel planning
- Lodge at Sonoma
- local tips
Mentioned in this episode
Organizations: The Lodge at Sonoma, Sonoma Valley Visitors Bureau, Facebook, Instagram
Products: Sonoma Tasting Pass
Places: Sonoma Valley, Sonoma
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