From $50K to $120M: How an Indian Entrepreneur Unlocked Ghana’s Invisible Economy
About this episode
Adrian explores how Deepankar Rustagi identified and capitalised on the invisible economy in West Africa to build a multi-million dollar platform.
Listen to this episode next: "Meet Accra's Superfast Grocery Delivery Startup! X Konzoom Shop": https://open.spotify.com/episode/20jDEjYO5beSMjMEPoMYjL?si=d15f698052ab45e5 In this episode, Adrian explores how Deepankar Rustagi identified and capitalised on the invisible economy in West Africa to build a multi-million dollar platform to support the Ghanaian economy. We explore the significance of seeing overlooked markets, the importance of digital data and the strategic moves behind Omnibiz’s exponential growth. Key Topics: The gap between physical local markets and their digital invisibility in West Africa How a small insight Lagos in Portugal vs. Lagos in Nigeria sparked a transformative business idea Deepankar’s strategy: observing the market deeply before building a data-centric platform The massive informal trade economy in West Africa and its fragmentation Omnibiz’s innovative model: a data platform that connects retailers, distributors, and brands without owning logistics infrastructure The remarkable fundraising journey: from $50K seed to over $29M in total funding Exponential growth: 71,818% revenue increase from 2020 to 2023 The importance of identifying blind spots and…
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