
Ep 239: The Consultative GPO Experience feat. Marissa Muzik
From The Sourcing Hero by TheSourcingHero
June 10, 2026 · 20 min · Episode 239
About this episode
In this episode, Kelly Barner speaks with Marissa Muzik about the consultative approach of group purchasing organizations and their impact on procurement.
“We always want to go about it from a consolidated approach so long as the business, the organization, whoever we're working with, is open to that. That is normally my biggest piece of advice, because it really does make the procurement process as a whole for the organization much easier. It's going to make the savings grow a lot faster.” Group purchasing organizations (GPOs) are known for their ability to provide access to beneficial ready-to-go contracts and pricing, but they can also be a source of market intelligence for their members, sharing the most relevant insights from suppliers with companies trying to manage a whole range of spend categories. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Marissa Muzik. Is the Director of Sales and Member Success at Una, where she is focused on maintaining a tight and seamless process from start to finish with all of their new members. Marissa shares her perspective on the Una member experience, and how she and her team go about helping those members continue to manage spend and suppliers: The consultative and change management elements that Una’s customer success team provides as part of every member…
People in this episode
Host: Kelly Barner
Guest: Marissa Muzik
Topics covered
- group purchasing organizations
- procurement process
- market intelligence
- member experience
- supplier management
Keywords
- GPO
- procurement
- savings
- contracts
- market insights
Mentioned in this episode
Organizations: Una
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- Ep 235: The ‘Small but Mighty’ Model that Makes Una Work feat. Clay Kopp · April 15, 2026 · 20 min
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