About this episode

In this episode, Kelly Barner interviews Bhavuk Chawla about the strategic importance of packaging in enhancing consumer experience and supplier relationships.

There are some categories of spend that we all interact with differently because of the way they affect us as consumers. Packaging is a prime example of this. The level of strategy and effort invested in every choice make these buying decisions and supplier partnerships fascinating to study. In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Bhavuk Chawla. Bhavuk has a Master’s degree in packaging technology, and has worked in either packaging development or packaging procurement for almost two decades. Bhavuk shares his in depth experience with packaging from the cost, brand, and supply chain points of view: -How packaging choices enhance the consumer experience -Considerations (including tradeoffs) that have to be managed in the buying process -Balancing internal priorities and objectives with new supplier ideas and innovations -Increasing supplier (or supply chain) resilience through packaging sourcing decisions

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• Ep 240: Creating an Aligned Supply Network With Aligned Incentives feat. Justin Dillon · June 24, 2026 · 24 min

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