About this episode

Chris interviews Roger Seiders about his journey with Flex Coat and the founding of YETI.

In this episode, Chris sits down with Roger Seiders. Those unfamiliar with Roger’s story, he is the creator/founder of Flex Coat which has shaped the fishing community to what we know today when it comes to rods and tackle. Aside from Flex Coat, it goes without saying that Mr. Roger’s boys founded Waterloo Rods and then ultimately YETI. Needless to say, it was amazing to be the recipient of these stories packed with history and legacy. Hope you enjoy!

People in this episode

Host: Chris

Guest: Roger Seiders

Topics covered

• fishing
• entrepreneurship
• product development
• family business
• outdoor gear
• legacy

Keywords

• Flex Coat
• YETI
• fishing community
• entrepreneur
• outdoor products
• legacy
• Waterloo Rods

Mentioned in this episode

Organizations: Flex Coat, Waterloo Rods, YETI

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