Growth's Dirty Secret: Why Getting Bigger Feels Like Falling Apart (And How to Fix it.)

Growth's Dirty Secret: Why Getting Bigger Feels Like Falling Apart (And How to Fix it.)

June 17, 2026 · 58 min · Episode 174

About this episode

Craig and Todd discuss the challenges of growing a real estate media business and how to effectively manage a team.

You finally hire help—and then immediately wonder why they don’t work exactly like you. In this episode, Craig and Todd talk through one of the hardest parts of growing a real estate media business: trusting other people with something you’ve spent years building. They discuss unrealistic expectations, employee mistakes, incomplete training, the “owner trap,” and why growth often feels like a collection of small problems hitting all at once. Todd also shares how strong SOPs, clearly defined core values, and a genuine investment in your employees can help you build a team that takes ownership, makes good decisions, and eventually improves the business even when you aren’t there. Relevant Links: Spiro:https://www.spiro.media/ Contact Spiro:hello@spiro.media Chapter Timestamps: 0:00 Cold Open – Expecting New Hires to Perform Like the Owner0:51 Welcome to the Spiro Podcast1:41 Introducing the Growing Pains of Building a Team3:07 Spiro Updates: Open API and Internal Communication5:07 The Paradox of Growth and Letting Go6:26 Remembering How Bad We Were When We Started12:13 Hiring, Training, and Unrealistic Expectations17:04 Mistakes Are a Sign That Your Business Is Growing23:01…

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