Overcoming Objections: Turning a "No" Into Next Steps

Overcoming Objections: Turning a "No" Into Next Steps

April 22, 2026 · 52 min · Episode 166

About this episode

This episode discusses how to effectively handle sales objections in real estate media.

Objections are part of every sales conversation, but how you handle them can make or break your business. In this episode of the Spiro Podcast, Todd and Craig break down the most common objections real estate media professionals face and how to respond to them with confidence. From pricing pushback to hesitation around value, they share practical ways to reframe conversations, build trust, and position your services more effectively. If you’ve ever felt caught off guard or unsure what to say in the moment, this episode will give you a clearer path forward. Chapter Timestamps 0:00 Episode Open & Introduction1:05 Welcome to the Spiro Podcast2:30 Spiro Updates5:10 Why Objections Happen10:40 The Most Common Client Objections18:20 Handling Pricing Pushback26:05 Communicating Value More Clearly34:15 Reframing the Conversation42:30 Building Confidence in Sales Conversations50:10 Final Thoughts & Episode Wrap-Up Spiro Software Platform: https://www.spiro.media/Spiro Contact Email: hello@spiro.media

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