7 Things I Would Never Do When Scaling a Media Company
About this episode
In this episode, Craig and Todd discuss seven critical mistakes to avoid when scaling a real estate media business.
Scaling a media company can feel overwhelming—but many of the biggest problems come from decisions that seem reasonable in the moment. In this episode, Craig and Todd break down seven things Todd no longer does when growing a real estate media business. They cover why customer service matters more than camera experience when hiring, how to coach struggling employees without solving every problem for them, and why underperformers need clear, direct feedback. They also discuss training photographers, responding to pricing pressure, saving video shoots when listings sell quickly, and addressing difficult issues with top clients before they become bigger problems. Each lesson comes from a mistake Todd has made himself, giving business owners practical ways to scale with less fear, better communication, and stronger systems. Relevant Links: Spiro:https://www.spiro.media/ Contact Spiro:hello@spiro.media Chapter Timestamps: 0:00 Cold Open – Hire for Customer Service, Not Just Camera Skills 0:55 Welcome to the Spiro Podcast 1:31 Perspective, Gratitude, and Defining What Success Means 6:30 Introducing “7 Things I Never Do When Scaling a Media Company” 7:29 Spiro Updates: API Beta, MCP…
People in this episode
Host: Craig
Guest: Todd
Topics covered
- scaling a media company
- customer service
- employee coaching
- feedback
- real estate media
- business growth
Keywords
- media company
- real estate photography
- business mistakes
- employee training
- customer service
- feedback
- scaling business
Mentioned in this episode
Organizations: Spiro
More episodes of The Spiro Podcast: Managing your Real Estate Photography & Videography Business
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- Owning Your Superpowers: The Women Shaping Real Estate Media
- Growth's Dirty Secret: Why Getting Bigger Feels Like Falling Apart (And How to Fix it.)
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