About this episode

Craig and Shannon discuss the importance of maintaining a human touch in business amidst increasing automation.

What happens when your systems get better—but your client experience gets colder? In this episode, Craig and Shannon explore how to simplify your business without removing the human element that keeps clients connected. Using ideas from The Human Element and the famous instant cake mix “add an egg” story, they break down why people resist change, why clients still need to feel involved, and how better communication can make new systems easier to accept. Relevant Links: Spiro:https://www.spiro.media/ Contact Spiro:hello@spiro.media The Human Element: Overcoming the Resistance That Awaits New Ideas:https://www.humanelementbook.com/ Spiro Super User Group:https://www.facebook.com/groups/spirosuperusers/ Chapter Timestamps: 0:00 Cold Open – Why Agents Stick with What They Know0:49 Welcome to the Spiro Podcast1:24 Craig and Shannon Introduce the Episode2:03 Spiro Updates: API Beta Testing and @Mentions7:49 Automation and the Human Element9:46 The Four Types of Friction That Create Resistance15:12 The Instant Cake Mix Story: Why You Still Need to “Add an Egg”18:29 Where Automation Helps—and Where Agents Need Input23:08 Don’t Use Automation to Disappear from the Relationship25:32 Forced…

People in this episode

Hosts: Craig, Shannon

Topics covered

• client experience
• automation
• human element
• communication
• resistance to change

Keywords

• client experience
• automation
• human relationships
• communication
• resistance to change

Mentioned in this episode

Organizations: Spiro, Spiro Super User Group

Books & works: The Human Element

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