Why The Future of Food Testing May Be in Your Brainwaves

About this episode

The episode discusses how brainwave data and AI can transform food product development through insights into consumer preferences.

In this episode of The Spoon Podcast, Michael Wolf talks with Mario Ubiali, founder and CEO of neuroscience company THIMUS, about how brainwave data and AI could reshape how food companies develop new products. Ubiali explains how his company uses wearable EEG technology to measure consumers’ neurological responses to food, capturing signals around liking, familiarity, and emotional engagement that traditional surveys often miss. The conversation explores why consumers frequently say one thing but feel another when tasting food, how neuroscience can reveal those hidden reactions, and why combining brain data with AI could create a new generation of predictive tools for food and beverage innovation. You can find more about THIMUS at their website, https://thimus.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Michael Wolf

Guest: Mario Ubiali

Topics covered

• food testing
• neuroscience
• brainwaves
• AI
• consumer behavior
• product development

Keywords

• food testing
• brainwaves
• neuroscience
• AI
• consumer responses
• EEG technology
• food innovation

Mentioned in this episode

Organizations: THIMUS, megaphone.fm

Places: United States

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