Season 5, Episode 3: The Other End of the Line - Inside Sales Stories with Ceri Ruenheck

Season 5, Episode 3: The Other End of the Line - Inside Sales Stories with Ceri Ruenheck

From The Starfish Storytellers by Liana Henry

March 12, 2026 · 31 min · Season 5 · Episode 3

About this episode

This episode features Ceri Ruenheck discussing the importance of storytelling in telemarketing and lead development.

In telemarketing and lead development, storytelling happens live, unscripted, and often in the first 10–30 seconds of a phone call. While many people think of storytelling as something that happens in books, speeches, or marketing campaigns, a world of call centers proves otherwise. In this episode of The Starfish Storytellers , we sit down with Ceri Ruenheck , President of IT’S YOUR CALL , a B2B telemarketing services company with more than 30 years of experience helping companies turn conversations into opportunities. In this conversation, Ceri shares insights into: • How storytelling happens in real-time conversations • What determines whether someone stays on the line or hangs up • The role of trust in business communication • How call guides can support natural, human conversations • What it takes emotionally to handle rejection and hostility • Why call center work is often misunderstood Whether you work in sales, leadership, customer service, or simply want to improve how you communicate with others, this episode offers powerful insights about connection, trust, and the stories we carry for the brands and people we represent. Because sometimes storytelling isn’t about a…

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