From Fear to Freedom: Marketing Mindset for New Bookkeepers with Dolores Hirschman

From Fear to Freedom: Marketing Mindset for New Bookkeepers with Dolores Hirschman

From The Stay-At-Home Bookkeeper Academy Podcast by Tiffani Higgins

May 11, 2026 · 37 min

About this episode

This episode discusses the marketing mindset necessary for new bookkeepers to overcome fear and find confidence in their business journey.

Let’s be honest - starting a business from scratch can feel pretty overwhelming, especially when you’re staring down a mountain of “shoulds” and feeling stuck in fear. If you’ve ever wondered how anyone actually finds joy, confidence, and momentum in those early days, this episode is for you. In this powerful conversation, Deanna Rogers and Emily Kern sit down with brand expert and serial entrepreneur Dolores Hirschman to talk real talk about what it takes to market yourself as a new busines...

People in this episode

Host: Tiffani Higgins

Guest: Dolores Hirschman

Topics covered

  • marketing mindset
  • new bookkeepers
  • business startup
  • overcoming fear
  • entrepreneurship

Keywords

  • marketing
  • bookkeeping
  • entrepreneurship
  • fear
  • confidence
  • business startup
  • mindset

Mentioned in this episode

Organizations: The Stay-At-Home Bookkeeper Academy Podcast

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