S1E73: What's the property agent's role in this age of AI?
About this episode
The episode discusses the evolving role of property agents in the age of AI and digitalisation.
As AI changes everything, can the property agents’ most valuable asset - trust - keep them relevant? Synopsis: On Wednesdays, The Straits Times takes a hard look at key issues of the day with newsmakers. Singapore's property market has transformed over the last few decades. From an opaque, relationship-driven industry, it has evolved into one reshaped by online listings, price transparency, and regulatory tightening. Yet the ethical tensions have endured, with commission conflicts, trust gaps, information asymmetry still persisting. And as property prices have climbed, so have agent commissions. With the advent of AI and digitalisation, some sharper questions have surfaced. As technology changes or replaces roles across industries, can it do the same for the property sector and finally resolve the conflicts and contradictions that have been constant bugbears? Will buyers and sellers still need to depend on an agent? How will the role of the property agent change? In this episode, opinion deputy editor Mubin Saadat speaks to real estate agency ERA’s CEO Marcus Chu. Highlights (click/tap above): 2:05 What’s fundamentally changed about the…
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