300: Shiny Penny Syndrome: Why You Keep Pivoting (And What It Is Actually About)
About this episode
Cindy Gordon discusses Shiny Penny Syndrome and its impact on business strategy and decision-making.
Shiny Penny Syndrome: Why You Keep Pivoting (And What It Is Actually About) Selective visibility strategist and business mentor Cindy Gordon names the most expensive habit in established businesses. Shiny penny syndrome is the reflexive pull toward whatever is new and shiny in your space, dressed up as strategy. New platforms, new offers, new frameworks, new tools. You feel the pull, you start mentally redesigning a piece of your business, and a week later there's a different shiny penny whil...
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