664: Negotiations in B2B Sales and Day to Day Leadership Situations with Andres Lares (Strategy Skills classics)

664: Negotiations in B2B Sales and Day to Day Leadership Situations with Andres Lares (Strategy Skills classics)

June 29, 2026 · 52 min

About this episode

The episode features an interview with Andres Lares discussing negotiation strategies in B2B sales and leadership.

For this episode, let's revisit a strategy skills classic interview with the co-author of Persuade: The 4-Step Process to Influence People and Decisions , Andres Lares. This book delivers a concise and insightful take on how to transform your ability to persuade others regardless of the setting. Persuade is perfect for executives, managers, entrepreneurs, and other business leaders who negotiate or influence regularly. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities. Andres Lares is the Managing Partner at Shapiro Negotiations Institute. Lares' expertise ranges from coaching live negotiations for sports clients, including the Cleveland Browns, Brooklyn Nets, and more, to developing online content for facilitating real estate, advisory, media, banking, and pharmaceutical programs. He is a guest lecturer on negotiation and influencing at various universities, including Ohio University, and annually teaches a sports negotiation course at Johns Hopkins University. Lares is a recognized contributor to numerous national media outlets, including Forbes, Entrepreneur, Selling Power, Sales and Marketing Management, Training Mag, and…

People in this episode

Guest: Andres Lares

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Mentioned in this episode

Organizations: Shapiro Negotiations Institute, Ohio University, Johns Hopkins University, Forbes, Entrepreneur, Selling Power, Sales and Marketing Management, Training Mag, Business Insider, Fast Company

Products: Persuade: The 4-Step Process to Influence People and Decisions

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