About this episode

Heather Dana shares her strategic approach to selling memberships before securing a lease for her yoga studio.

Send Jackie A Message! Heather spent 15 years in a public school classroom before walking away to open Lila Within Hot Yoga in Cortlandt Manor, New York. She sold founding memberships before she signed her lease, ran meta ads on $5 a day, and opened with 60 members and enough monthly recurring revenue to cover rent, her loan, and coaching. By month three, she was at $13,100. This isn't a "she got lucky" story—it's a strategy story. TIMESTAMPS [00:11] Welcome & intro [02:45] Heather'...

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