Why Your Email List Should Be Generating 40% of Your Revenue (And Exactly What To Do If It's Not)

Why Your Email List Should Be Generating 40% of Your Revenue (And Exactly What To Do If It's Not)

March 3, 2026 · 14 min · Episode 61

About this episode

Jackie Murphy discusses the importance of email lists in generating studio revenue and the mindset shift needed for studio owners to effectively use this channel.

Send Jackie A Message! In this episode, Jackie Murphy breaks down why 40% of your studio's revenue should be coming from your email list, why most studio owners are dramatically underusing this channel, and the exact identity shift required to go from "I don't want to bother people" to becoming a CEO who uses email to lead and generate revenue. You'll learn why announcing a workshop is not the same as selling it, how to build an email cadence that actually converts, and why staying quiet isn'...

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