Broke to $1.6M in 3 Years: How This Father-Son Electric Shop Rebuilt Its Sales Process

Broke to $1.6M in 3 Years: How This Father-Son Electric Shop Rebuilt Its Sales Process

July 17, 2026 · 1h 46m

About this episode

This episode discusses how a father-son electric shop transformed their sales process to grow from $600K to $1.6M in three years.

Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ or call us at: (214)-453-1591 Get Predictable Calls From Proven Direct Mail Campaigns. Learn more about CertainPath's Lead Generation Direct Mail programs — for members AND non-members. Click here for a FREE Market Analysis: https://mycertainpath.com/lead-generation-request/?utm_source=youtube&utm_medium=video&utm_campaign=tsc224 -------------------------------------------------------------------------- This father-and-son electric shop was doing $600K with almost no profit. Three years later: $1.6 million. The difference wasn’t luck — it was how they sell. Erwin Carrasquillo taught himself the electrical trade after coming to the United States — before he could even speak English. He and his son Owen built Jeoah Electric in Slatington, Pennsylvania on grit: borrowed crews, work that never turned into money in the bank, and a $15,000 payroll due against $200 in the account. The turning point came in a Home Depot aisle, when Owen asked a more successful electrician one question — "what are you doing that I’m not?" That question led them to a sales process they now run on…

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