Financial Setpoint Series – The Scarcity Set Point: Why You Can’t Charge What You’re Worth
About this episode
This episode explores the scarcity set point in business and its impact on pricing and self-worth.
https://media.blubrry.com/thesuccessfulmindpodcast/media.blubrry.com/thesuccessfulmindpodcast/ins.blubrry.com/thesuccessfulmindpodcast/TSM730_FINAL.mp3 The scarcity set point is one of the most common — and most costly — patterns I see in business owners, and it almost always starts with a belief that was built long before you ever opened your doors. In this episode, Steph Tuss and I go deep on what scarcity actually looks like inside a business, why it keeps you stuck at prices that don’t reflect your value, and what it quietly costs you in ways that go well beyond your bank account. This is Part 2 of our Financial Setpoint Series. If you haven’t listened to Episode 729 yet, I’d encourage you to start there — it lays the foundation for everything we’re covering across all five episodes, including access to the free Psychological Set Point Analyzer at lifeisnowinc.com/setpoint . Scarcity Set Point: Where It Comes From and How It Shows Up At its core, a scarcity set point is a deeply held belief — formed in childhood — that there simply isn’t enough. It doesn’t always come from poverty. It can come from the language around you: “we…
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