Neuroscience Expert: Why You Keep Going Back To Bad Habits w/ Michael J. López | Ep. 343
About this episode
This episode explores the neuroscience behind why people struggle to change bad habits and the principles of lasting behavioral change.
Why do so many people genuinely want to change... yet continue repeating the same behaviors year after year? Why do New Year's resolutions fail? Why does motivation disappear? And why do so many intelligent, successful people stay trapped in habits they desperately want to break? In this episode of The Super Human Life, Coach Frank Rich sits down with transformation consultant, executive coach, and bestselling author Michael J. López to explore the neuroscience behind lasting behavioral change. Drawing from more than two decades of experience helping Fortune 500 companies navigate transformation, Michael explains why nearly 70% of change initiatives fail—and why the same principles apply to our personal lives. Together, Frank and Michael bridge the gap between neuroscience, behavioral psychology, and identity transformation, showing listeners why lasting change isn't about trying harder—it's about understanding how the brain actually works. If you've ever struggled to stay consistent with your goals, break a destructive habit, overcome addiction, or become the person you know you're capable of becoming, this conversation will completely reshape the way you think about personal…
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