353: Don't raise your prices until you do this

353: Don't raise your prices until you do this

April 15, 2026 · 30 min · Season 4 · Episode 348

About this episode

Erin Aquin discusses essential considerations for service-based businesses before raising prices.

If you have ever wondered, "Should I raise my prices… or would that break trust with the people I serve?" this episode will help you think that through. In this solo coffee chat, Erin Aquin shares three non-negotiables to have in place before you increase your rates, especially if you are a service-based business. You will walk away with a clear, grounded way to make a pricing decision you can stand behind, without turning your clients into guinea pigs, and without asking your nervous system to carry the weight of a decision you are not ready to hold yet. This is for business owners who want their pricing to reflect real value, real care, and real results, not a trend, a panic response, or because "everyone else is doing it". In this episode, you will learn: Why "raise prices to fix the problems" is a disaster waiting to happen The systems you need to audit before you charge more, so the experience actually matches the price. What "consistent delivery" really means when your time and energy are the product How to think about results and proof with integrity, especially if you are newer in your work or still refining your craft. At Superabound, we care about building businesses…

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