
An Nayal discusses his strategies for improving app retention and generating organic growth through viral content.
An Nayal started with 0.8% day-30 retention. TikTok sits at 40%. Flamme, his couples app, now hits 50%. In this episode of The Superwall Podcast, host Joseph sits down with An to break down how he rebuilt Flamme from the ground up—studying habit science, engineering emotional retention loops, and systematically generating 50 million organic TikTok views with zero ad spend. Watch it here! How the carrot-and-stick retention model boosted day-30 from 0.8% to 50%—beating TikTokWhy the "stick" was...
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