Functionally Speaking Series: Reimagining Site Experience: CRAs, AI and the Future of Functional Models
About this episode
Lynn Hamilton discusses the evolution of the CRA role and the intentional design of site experience with Bret Couturier.
In this forward-looking episode, Lynn Hamilton sits down with Bret Couturier, Executive Director, FSP 360 at Syneos Health, to explore how sponsors can shift from incremental improvements to intentional design when it comes to site experience. With a career spanning frontline monitoring to strategic FSP leadership, Bret offers practical insights into what's working, and what’s holding teams back. Key themes include: Why the CRA role isn’t disappearing, but rather evolving with AI and d...
People in this episode
Host: Lynn Hamilton
Guest: Bret Couturier
Topics covered
- site experience
- CRA role
- AI in clinical research
- functional models
- intentional design
Keywords
- site experience
- CRA
- AI
- functional models
- clinical research
- intentional design
- FSP leadership
Mentioned in this episode
Organizations: Syneos Health, FSP 360
More episodes of The Syneos Health Podcast
- Site Realities Series | Navigating Complexity: Communication, Escalation Paths and Site Partnership at Scale
- Site Realities Series | Building Trust at the Site Level: The CRA as Ambassador and Partner
- Introducing: Conversations on Commercialization
- Site Realities Series | From Monitor to Strategic Partner: The Evolution of the CRA Role
- Conversations on Commercialization: Navigating Dermatology’s New Access Landscape with Paul Rittman of Almirall US
- Functionally Speaking Series: Regulatory Intelligence, Medical Writing and the AI Inflection Point
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