About this episode

The episode explores the intersection of mid-century advertising and experimental transit through the lens of the Pepsi Black Marketing Team's ambitious strategies.

In this episode, we peel back the curtain on one of the most ambitious and surreal chapters in mid-century advertising. Journey back to 1950, where the Pepsi Black Marketing Team—a pioneering group of trailblazers—intersected with the futuristic world of experimental transit. We’re exploring the unlikely connection between corporate strategy and the "Submarine Bullet Train" concept. Was it a vision of the future or a high-speed marketing stunt? Join us as we discuss the bold moves of a marketing team that refused to stay in their lane, pushing the boundaries of technology and brand identity at the dawn of the jet age.

People in this episode

Host: TONE ROBIN

Topics covered

• mid-century advertising
• corporate strategy
• experimental transit
• marketing stunts
• technology
• brand identity

Keywords

• Pepsi
• advertising
• Submarine Bullet Train
• marketing
• 1950
• technology
• brand identity

Mentioned in this episode

Organizations: Pepsi, Pepsi Black Marketing Team

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