About this episode
The episode discusses the implications of trying to sell a software company for free and the importance of proactive selling strategies.
What really happens when you try to sell a software company for free? In this CEO's Desk episode, Corum Group addresses the unexpected fallout from launching First Look—a new tech M&A program designed to help owners sell for free by giving software and IT companies early exposure to qualified buyers. While First Look attracted the right audience of smaller sellers, the promise of a free exit also triggered a surge of long ‑ waiting founders—many with established companies—who had delayed action for years hoping their software company exit would simply "happen." Drawing on decades of experience advising founders through successful business exit strategies, this video explains why selling a tech company requires proactive positioning, competitive pressure, and broad buyer exposure—and why waiting for free often leads to undervalued outcomes. If you're considering selling a software company, evaluating your exit timing, or navigating today's M&A advisory landscape, this candid discussion offers critical insight into why the best exits are planned, not discovered—and why now may be the strongest market to sell. Key Takeaways "Free" is powerful—but dangerous. It often pulls…
People in this episode
Host: Corum Group
Topics covered
- selling software companies
- M&A strategies
- founder challenges
- market timing
- exit strategies
Keywords
- sell for free
- software company exit
- founder advice
- M&A advisory
- buyer exposure
Mentioned in this episode
Organizations: First Look
Products: software company, tech company
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