The Hard Part of Voice AI Is Not the Voice

The Hard Part of Voice AI Is Not the Voice

July 7, 2026 · 22 min · Episode 682

About this episode

This episode discusses the challenges and complexities of implementing voice AI in regulated financial services with insights from Joshua March, CEO of Veritus.

Voice AI is moving from simple call routing into work that used to require trained human agents. The harder question is what happens when those conversations involve lending, collections, servicing, compliance, and real customer risk. In this episode of The Tech Trek, Amir Bormand speaks with Joshua March, founder and CEO of Veritus, about building AI voice agents for regulated financial services. Joshua shares why consumer lending is a demanding test case for voice AI, what makes regulated conversations different, and why the next version of the contact center may be built with much smaller teams overseeing AI systems. Practical takeaways AI voice agents only matter if they can actually resolve the issue. Joshua argues that users have been trained to distrust automated phone systems because most IVRs block progress instead of helping. Regulated communication is not just about what the agent says. It also includes who can be contacted, when they can be contacted, call frequency, TCPA rules, QA, and post call compliance. Complex voice agents require more than a prompt. Joshua talks about context engineering, state management, specialized background agents, compliance monitoring…

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