EP791: Amanda Johnson - How Books Can Build Your Authority
About this episode
Amanda Johnson discusses how writing books can create a lasting legacy and help high achievers process their stories.
"What would be the use of me acquiring all of this for myself if I didn't leave it for somebody else?" Amanda Johnson has spent 20 years helping thought leaders, coaches, and business owners write books — and she has come to believe that the most important thing a book does has very little to do with authority or speaking engagements. It has to do with legacy. With what gets left behind. With the story that someone, somewhere, is going to need at the exact moment they're ready to lose everything. She makes that case through the story of Ruben — a business strategist and early client who was diagnosed with cancer, went into remission, and then got the call that it had come back. They gave him 30 days. He had three things left to do: hand over his business, marry his wife in a church, and finish the book he'd been meaning to write. He called Amanda. He wrote it in 30 days. He passed on day 31. That story isn't the whole conversation — but it's the heart of it. Amanda also gets into her message matrix framework, the retreat model she built after realizing that a clear outline wasn't enough to get accomplished people writing, and the pattern she's seen again and again with…
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