How to Serve Patients Who Put Off a Visit to the Dentist Because of Fear

How to Serve Patients Who Put Off a Visit to the Dentist Because of Fear

June 3, 2026 · 50 min

About this episode

The episode discusses strategies for serving anxious dental patients and explores the untapped market of those who avoid dental visits due to fear.

42% of Americans put off the dentist indefinitely because of fear and most of them are already in your market. In this episode, Gary Takacs and Naren Arulrajah unpack one of dentistry's biggest untapped opportunities: the anxious patient. They cover why fearful patients stay silent, the psychology of control and the simple "stop signal" that puts patients at ease, sedation options worth knowing, and the SEO and landing page strategy for reaching patients who search "afraid of going to the dentist." Plus, a live discovery - men are far more likely to avoid the dentist than women, an underserved segment hiding in plain sight. Want to know how many anxious patients you're missing and where your practice is leaving growth on the table? Book a free 30-minute Practice Growth Assessment with an Ekwa dental marketing advisor. You'll get a review of your new patient acquisition, an audit of your top 3 growth bottlenecks, and a simple action plan to keep. No pitch, no pressure. Book yours at ekwa.com/td

People in this episode

Host: Gary Takacs

Guest: Naren Arulrajah

Topics covered

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Mentioned in this episode

Organizations: Ekwa

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