About this episode

Kevin Flanagan discusses the unexpected viral success of his Instagram reel featuring the Botafumeiro incense burner.

When Kevin posted an Instagram reel of the flying incense burner - the Botafumeiro - he had no idea of what would happen next. His usual a couple of hundred views from his 1500 followers EXPLODED into a number beyond his, or anyone elses imagination. By that evening 1.8 million people had watched it and days later the number is 2 million and growing. Kevin struggles to explain.“The number exceeds many global marketing campaigns and is into Taylor Swift territory. So tyring to explain is diffixcult but I may have found a reason!”Listen to find out Kevin’s theory and watch the viral clip here https://www.instagram.com/reel/DYKlrcYMR-L/x You can also follow The Top Travel Destinations on social media for updates: Instagram: ⁠@thetoptraveldestinations⁠ X: ⁠@becreativekev

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