Why did 2 Million People watch an Instagram reel of a flying incense burner? - Kev's Top Travel Stories

About this episode

Kevin Flanagan discusses the unexpected viral success of his Instagram reel featuring the Botafumeiro incense burner.

When Kevin posted an Instagram reel of the flying incense burner - the Botafumeiro - he had no idea of what would happen next. His usual a couple of hundred views from his 1500 followers EXPLODED into a number beyond his, or anyone elses imagination. By that evening 1.8 million people had watched it and days later the number is 2 million and growing. Kevin struggles to explain.“The number exceeds many global marketing campaigns and is into Taylor Swift territory. So tyring to explain is diffixcult but I may have found a reason!”Listen to find out Kevin’s theory and watch the viral clip here https://www.instagram.com/reel/DYKlrcYMR-L/x You can also follow The Top Travel Destinations on social media for updates: Instagram: ⁠@thetoptraveldestinations⁠ X: ⁠@becreativekev

People in this episode

Host: Kevin Flanagan

Topics covered

• viral marketing
• social media
• travel stories
• Instagram
• audience engagement

Keywords

• Instagram reel
• Botafumeiro
• viral video
• audience
• Kevin Flanagan

Mentioned in this episode

Organizations: Instagram

Places: Botafumeiro

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