About this episode

Max Cunningham discusses his unconventional approach to manufacturing and brand control in the CPG industry.

Most CPG brands outsource manufacturing and hope for the best. Max Cunningham took a different approach. After struggling to quit tobacco himself, Max founded Sesh to create the nicotine pouch he wished existed. Instead of relying entirely on a traditional co-man, he partnered with a manufacturer, invested in his own production equipment, and took greater control over how his products are made, all while keeping manufacturing in the U.S. In this episode, Max shares why he made that unconventional decision, what it means for quality, innovation, and growth, and the lessons every CPG founder can learn about balancing ownership, flexibility, and scale. Learn more about Sesh+: https://seshproducts.com/ Connect with Max: https://www.linkedin.com/in/max-cunningham-ba8bb810/ Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics

People in this episode

Host: Zipline Logistics

Guest: Max Cunningham

Topics covered

• CPG brands
• manufacturing
• product control
• nicotine pouch
• entrepreneurship
• quality
• innovation

Keywords

• CPG
• manufacturing
• nicotine pouch
• entrepreneur
• Sesh
• quality control
• innovation

Mentioned in this episode

Organizations: Sesh, Zipline Logistics, LinkedIn

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