E119: Brewing Growth That Lasts with Karl Sanford of Manhattan Project Beer Company
About this episode
Karl Sanford discusses the growth and strategies of Manhattan Project Beer Company.
On today’s episode of The True Craft Podcast, we sit down with Karl Sanford — co-founder of Manhattan Project Beer Company out of Dallas, TX. In just seven years, Karl and his team have grown the brewery to 17,000 barrels a year and show no signs of slowing down! With a clear strategy, a powerhouse flagship beer, and some Texas-sized expansion plans, MPBC is showing that craft is alive and well in 2025. Highlights include: * How Manhattan scaled from homebrewing for a wedding to a 17,000 bbl operation * What a “profit-first approach” looks like in expansion and contract brewing * How to maintain restaurant-quality hospitality in the taproom As Karl puts it, “Quality never goes out of style.” And if you’ve ever doubted whether craft can still win big even in today’s market, this episode will change your mind.
People in this episode
Guest: Karl Sanford
Topics covered
- craft beer
- business growth
- entrepreneurship
- hospitality
- expansion strategies
Keywords
- craft beer
- Manhattan Project Beer Company
- business growth
- hospitality
- expansion
Mentioned in this episode
Organizations: Manhattan Project Beer Company
Places: Dallas, TX
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- E124: Winning in Wholesale with Brian Durand of Asbury Park Brewery
- E123: The Entertainment-Driven Brewery Model with Chris O’Neill from One Well Brewing
- E122: Making the Shift to Contract Brewing with Kevin Drake of Alibi Ale Works
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