About this episode

Justin Vitti discusses the key distribution strategies for breweries and the importance of collaboration in the craft beer industry.

In this episode we are sitting down with Justin Vitti, co-founder of Wander Back Beerworks in New Jersey. After helping Cape May Brewing grow from 1,200 to over 40,000 barrels in distribution, Justin launched Wanderback—a self-distributing brewery...without a taproom! Some highlights include: * The simple distribution equation every brewery needs to master: Volume = Points of Distribution × Rate of Sale * Why “going deep before wide” still wins in today’s crowded craft beer market * How phone-level shelf placement and consistent relationship building can actually drive velocity Justin also shares why the industry needs to rediscover its collaborative roots. And how making beer fun again may actually be the way to win over the next gen beer drinkers. Enjoy the episode!

People in this episode

Guest: Justin Vitti

Topics covered

• beer sales
• craft beer
• distribution strategies
• collaboration in brewing
• market trends

Keywords

• beer distribution
• craft beer market
• shelf placement
• rate of sale
• collaborative brewing

Mentioned in this episode

Organizations: Wander Back Beerworks, Cape May Brewing

Places: New Jersey

More episodes of The True Craft Podcast

• Strategic Expansions and Outlasting Tourist Season with Brad Fitzgerald of Swellsa Brewing · April 3, 2026 · 45 min
• E126: Marketing Strategy vs. Execution with Warren Bondi of Wood Foot Beer Co. and Beer Marketeers · March 20, 2026 · 40 min
• E125: Modern Brewery Ops, Guild Leadership, and Parenthood with Hannah Ison of Zeroday Brewing and Brewers of Pennsylvania · March 6, 2026 · 45 min
• E124: Winning in Wholesale with Brian Durand of Asbury Park Brewery · February 20, 2026 · 41 min
• E123: The Entertainment-Driven Brewery Model with Chris O’Neill from One Well Brewing · February 6, 2026 · 1h 2m
• E122: Making the Shift to Contract Brewing with Kevin Drake of Alibi Ale Works · January 23, 2026 · 49 min

Explore listener stats, chart rankings, contacts and more on the The True Craft Podcast podcast page.