Neil Walshe discusses the design of poker machines and their impact on gambling behavior.
Are poker machines designed to keep you losing? When Neil Walshe discovered that poker machines are designed without losing sounds, he realised the silence wasn’t accidental — it was engineered. What followed was a radical and eye-opening mission: from purchasing an illegal machine through organised crime channels to experimentally adding a simple losing sound to test how awareness shifts behaviour. In Australia alone, poker machines drain approximately $16 billion annually — but the real cos...