Clean Tequila Branding: Building additive-free female-focused brand strategy with Mara Smith
About this episode
Mara Smith discusses her journey from corporate law to founding Inspiro Tequila, focusing on additive-free branding and marketing strategies.
From corporate law to building a premium tequila brand, Mara Smith shares how she identified a gap in the spirits industry and turned it into Inspiro Tequila. ABOUT THE EPISODE ⸻ In this episode of The Truth About Social Ads, Jason Smith sits down with Mara Smith, founder of Inspiro Tequila, to discuss her unconventional journey from attorney and corporate strategist to entrepreneur in the tequila industry. Mara shares how discovering undisclosed additives in many premium tequilas inspired her to create a cleaner, additive-free alternative designed for modern consumers. The conversation explores the realities of building a beverage brand from scratch, including grassroots marketing, retail growth, organic social media, email marketing, collaborations, influencer partnerships, and the challenges of advertising alcohol brands on Meta platforms. Mara also explains how Inspiro Tequila differentiates itself in a highly competitive market with an all-women leadership team and a strong focus on authentic consumer connection. ABOUT THE GUEST ⸻ Mara Smith is the founder of Inspiro Tequila, an additive-free tequila brand created to offer a cleaner and more approachable tequila experience…
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