How GOHUNT Went From Idea to Helping Hunters — with Chris Porter
About this episode
Chris Porter discusses how GOHUNT built a successful brand in a restricted advertising environment.
What do you do when your industry is one of the most restricted ad categories on Meta? Chris Porter, President & Co-founder of GOHUNT, built one of the most impressive brands in the outdoor space without leaning on the paid social playbook most brands take for granted. We get into how GOHUNT went from a 2013 idea to a full ecosystem — research tools, maps, gear, memberships, and original content — plus: Marketing lessons Chris brought over from Full Tilt Poker and online gaming Growing a brand when platforms restrict your ads Why the influencer landscape is shifting and what actually works with ambassadors now The membership-rewards flywheel that funds customer acquisition What GOHUNT's acquisition taught him about durable, community-first growth Guest: Chris Porter — gohunt.com | @gohunt Host: Jason Smith — Spotlight Social Media Consulting, LLC | spotlightsocialadvertising.com
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