UAWIL #290: Rock PR Veteran Sharon Chevin

UAWIL #290: Rock PR Veteran Sharon Chevin

From The Ugly American Werewolf in London Rock Podcast by Mac B.

June 18, 2026 · 1h 6m · Season 1 · Episode 290

About this episode

Sharon Chevin shares her experiences and stories from over four decades in the rock music industry.

We are proud to welcome Rock PR veteran Sharon Chevin who has been in the music business for more than 4 decades. What began as a deep love for rock music became a sustaining career which has taken her around the world and helped her forge friendships with some of the biggest artists on the planet. These days, Sharon promotes and manages media for prog rock legends Yes (and she wants me to remind everyone that Aurora is out now) and Steve Hackett (she teases his new collaboration with Marillion's Steve Rothery) but has worked with and hung around some of the biggest stars of all time. Her stories are amazing and funny as she shares how Alice Cooper will work a 14 hour day as long as you give him a couple of hours to shop. Hear how she had to convince hotel staff in Germany that she needed corn flakes for Tom Petty and George Harrison at 1 AM. She also talks about going to see a new band at The Hammersmith Palais called U2 with Pete Townshend and Bruce Springsteen. Mostly, Sharon lets us know that most of the top talent are marvelous people who are great to work with. But not all of them are and she drops a couple of names onto the jerk list. But mostly we hear about how Chris…

People in this episode

Host: Mac B.

Guest: Sharon Chevin

Topics covered

Keywords

Mentioned in this episode

Organizations: Yes, Steve Hackett

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