
Barry and Sule discuss the under-practiced nature of business compared to sports and the importance of deliberate practice.
Business may be one of the most under-practiced places in the world.In this episode, Barry and Sule explore what business can learn from sport, from the FIFA World Cup to the Springboks, Junior Boks and high-pressure competition.Why do athletes practise before the performance, while businesses often practise on real customers, real staff and real money?The conversation moves through leadership, culture, unwritten rules, accountability, sales, customer service, marketing and the importance of debriefing what worked, what failed and what needs to change.Whether you are a receptionist, manager, salesperson, marketer or business owner, the question is simple:What are you deliberately practising before the pressure arrives?
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