
Alex Coulombe interviews Tupac Martir about the intersection of immersive technology and storytelling at FMX 2026.
Alex Coulombe interviews Tupac Martir for FMX 2026’s Spatial Storytelling track, discussing VR, mixed reality, virtual production, AI agents, and why immersive technology must serve the story. Alex Coulombe was invited to host the very first Spatial Storytelling track for FMX in Stuttgart, Germany. There were 4 speakers on-site and four remote. Alex interviewed 3 of them, and FMX has kindly allowed us to re-post those discussions here. Learn more at https://fmx.de/en/program/program-2026/list?t=1938
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