About this episode

Keith Kalfas discusses the importance of integrity and trust in running a landscaping business.

In this episode of the Untrapped Podcast, Keith Kalfas shares a powerful perspective from his 16th season in the landscaping business: running a service business is about more than profit — it's about trust, gratitude, integrity, and learning how to serve customers from the right mindset. After completing a $7,350 landscaping job with a strong profit margin, Keith reflects on what mattered even more than the money: the responsibility and privilege of earning a customer's trust. He breaks down how resentment, scarcity thinking, and negative assumptions can quietly damage your close rate, reputation, and love for your business — and how shifting into gratitude can change everything. Keith also shares why your reputation is everything, how customers can sense your attitude before you say a word, and why surrounding yourself with high-standard people can upgrade your identity and business. "When you change the way you see things, the things you see change." – Keith Kalfas What You'll Learn in This Episode: Why getting hired by a customer is an honor and responsibility How trust is built from the first phone call to the final payment The danger of developing resentment toward…

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