About this episode

Cheyenne shares her journey from a broke college student to the founder of a successful pop-up food business generating significant revenue.

Most people only eat funnel cake once or twice a year at a fair, but Cheyenne loved them so much she would buy expensive amusement park tickets just to get her fix. Tired of driving out of her community to satisfy a craving, she launched a makeshift funnel cake pop-up shop in her front yard with just a tent, a fryer, and a $5 menu. Today, that front-yard Startup is Fun Diggity, a dessert brand generating $350,000 a year in revenue. In this episode, Cheyenne shares her incredible Entrepreneurship journey, moving from a struggling college student (and former Miss Compton) to the founder of a highly profitable Retail Goods business. You will learn how she leveraged "YouTube University" to teach herself the food business, how she used hyper-local Digital marketing and Instagram to build a cult following without spending a dime on ads, and her step-by-step process for pivoting into e-commerce during the pandemic. In this episode, you'll learn: The "Sink or Swim" Launch: Why launching a makeshift, imperfect business on the 4th of July taught Cheyenne everything she needed to know about product-market fit. The Social Media Differentiator: How posting daily…

People in this episode

Guest: Cheyenne

Topics covered

• entrepreneurship
• food business
• social media marketing
• e-commerce
• personal development

Keywords

• funnel cake
• pop-up shop
• digital marketing
• Instagram
• pandemic pivot
• product-market fit
• imposter syndrome

Mentioned in this episode

Organizations: Fun Diggity

Places: Compton

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