Most People Oppose Factory Farming | Science of Activism

Most People Oppose Factory Farming | Science of Activism

September 2, 2026 · 57 min

About this episode

The episode discusses a survey revealing public opposition to factory farming in the UK, featuring insights from researcher Björn.

In this episode, we examine a new survey commissioned by the UK nonprofit Project Phoenix, revealing that the majority of Britons think the country should eat less meat, that most want factory farming to be phased out, and that many want it gone fast. To dissect these exciting findings, I have with me the lead researcher behind the study: Björn. You may know Björn from his other appearances on the show, such as Do Protests Help or Hurt Animals? ( https://rss.com/podcasts/veganreport/2114829/ ) and Can We Veganize Supermarkets? ( https://rss.com/podcasts/veganreport/2434075/ ) , but mostly from his amazing Substack, More Than Meat the Eyes . I highly recommend signing up for it. You'll find the link in the episode notes. Together, we discuss why most people can't wrap their heads around the scale of factory farming, when our activism should be bold and ambitious, and why some people told surveyors that factory farms were perfectly acceptable. I mean, are they psychopaths or something? And much more. Sign Up to More Than Meats The Eye (substack) : https://morethanmeatstheeye.substack.com/p/factory-farming-scale-backfires Connect with Björn: bjornjohann.com Connect with Project…

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