About this episode

Bruce Friedrich discusses the potential of cultivated meat as a solution to ending factory farming.

Do you think ending factory farming is possible? If yes, what form of activism do you believe will stop factory farming for good? Institutional change? Street protests? Legal reforms? Well, our guest today, Bruce Friedrich, founder of the Good Food Institute, thinks ending factory farming is possible — but activism is not the answer. For him, the solution to this issue is cultivated meat: the perfect replacement for regular meat, because it would taste the same, cost the same, but with no health risks, environmental damage and certainly no animal suffering. In this episode, we discussed the new McVeggie that has launched in Canada, the consolidation of power in the hands of a few big food corporations, the Campbell Soup 3D printed lab-grown chicken debacle, and the opposition to cultivated meat by some animal advocates. Many of them have appeared on the show. I will add links in the description to all those episodes, including an amazing debate hosted by United Poultry Concerns featuring Bruce. Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food — and Our Future https://www.goodreads.com/book/show/235992470-meat Is Cell-Based Meat Good for Animals…

People in this episode

Host: Rayane Laddi

Guest: Bruce Friedrich

Topics covered

• factory farming
• cultivated meat
• activism
• food corporations
• animal welfare

Keywords

• factory farming
• cultivated meat
• activism
• animal welfare
• food corporations

Mentioned in this episode

Organizations: Good Food Institute, Campbell Soup

Products: McVeggie

Books & works: Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food — and Our Future

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• Animal Liberation War Stories. With Paul, Gary & Jerry | Ep. 115 · April 14, 2026 · 1h 7m
• Investigating the Evil of Factory Farming. With Gail Eisnitz | Ep. 114 · April 7, 2026 · 1h 11m
• Addressing Misconduct in the Animal Rights Movement. With Dr. Crystal Heath | Ep. 113 · March 31, 2026 · 1h 3m
• How 5 Arab Nations View Industrial Animal Agriculture | Science of Activism · March 25, 2026 · 27 min
• All Your Favorite Vegan Podcasts. With Victoria, Jane, Glen, Hope & Anitha | Ep. 112 · March 24, 2026 · 1h 8m
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