Market and Operate a Profitable Motorsports Event with Heather Wilson Schiltz

Market and Operate a Profitable Motorsports Event with Heather Wilson Schiltz

March 24, 2026 · 24 min · Season 17 · Episode 635

About this episode

Crissy Conner discusses visibility and marketing challenges in hosting profitable motorsports events with Heather Wilson Schiltz.

Have you ever found out about an event after it already happened? Or heard someone say "I've never even heard of that" about an event that should have been packed? If you're hosting motorsports events, that is a visibility and marketing problem, and it's costing you money. In this episode, Crissy sits down with Heather Wilson Schiltz, CEO of High Gear Success and marketing and operations consultant for motorsports event organizers who host competition and recreational events. This is Heather'...

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