How to Script Learning Videos That People Actually Watch

How to Script Learning Videos That People Actually Watch

From The Visual Lounge by TechSmith Corporation

February 18, 2026 · 26 min · Episode 278

About this episode

Matt Pierce shares tips for scripting engaging training videos that hold viewers' attention.

Are you struggling to script engaging training videos? Or maybe viewers are getting confused, and you’re not quite sure how to hold people’s attention long enough to deliver any value. In this episode, host Matt Pierce shares his tips for writing training video scripts that keep viewers engaged. Drawing on years of scriptwriting experience, Matt breaks down the fundamentals of writing a strong hook to building an outline that reinforces the value and learning goals from start to finish. Matt touches on when and how to use AI while writing training video scripts. He explains how AI can help check your structure and flow, spot missing information, remove redundancy, or get you past the first blank page. You’ll also learn two key principles for writing and recording better training videos, how to edit your work, and the importance of creating human-centred content, even if you do use AI tools to speed up your workflow. Learning points from the episode include: 00:00 – 01:34 Intro 01:34 – 01:54 Using AI for writing scripts 01:54 – 06:22 How to write compelling hooks for videos 06:22 – 08:16 Creating a strong structure and flow 08:16 – 09:01 Using AI prompts in your scripting process…

People in this episode

Host: Matt Pierce

Topics covered

  • scripting
  • training videos
  • engagement
  • AI in video production
  • video structure
  • human-centered content

Keywords

  • training videos
  • scriptwriting
  • AI tools
  • video engagement
  • video structure
  • content creation

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