13279: What’s Your Marketing Mashup?
About this episode
The episode discusses the concept of a marketing mashup and how it can help define one's creative essence.
Hey there, hero! A marketing mashup…what the heck is that? It’s what I call those quick little phrases that give someone a clear idea of your creative essence: who you are, how you sound, what kind of characters you play…that sort of thing. What’s my marketing mashup? “Paul Giamatti meets Uncle Fester.” Simple. Direct. To the point. And maybe, for all the profiles and bios and headlines and signatures you’re asked to create in our business, maybe you could use one. Heck, maybe you already hav...
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