13285: Two. Not Three.

About this episode

The episode discusses the psychological principle of limiting choices to improve decision-making, illustrated by a story about shoe salesman Ben Prober.

Hey there, hero! Simon Sinek recently reminded me of a story I’d heard for years: two, not three. Ben Prober, a successful shoe salesman, found that fewer choices made the decision about which shoes to buy easier. In the 1950s, he limited customers to two pairs of shoes at a time, taking away a pair if the customer wanted a third. This idea connects to a psychological principle: more choices can overwhelm us, making decisions slower and less satisfying. As a performer or writer, when you're b...

People in this episode

Host: David H. Lawrence XVII

Topics covered

• decision making
• psychology
• performing arts
• business strategy
• consumer behavior

Keywords

• decision making
• choices
• psychology
• performer
• writer

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