About this episode

Koby Rickertsen and Brittany Hurdle Murphy discuss the principles of building a land brokerage focused on quality and long-term success.

In this episode of The Voices of Land Podcast, Koby Rickertsen, ALC and Brittany Hurdle Murphy share with host Justin Osborn, ALC the thinking behind building a land brokerage from the ground up — not for volume, but for standards, structure, and long-term alignment. From hiring fewer, higher-caliber agents to defining “The Iron Standard,” this is a candid look at what it really takes to build — and lead — a land company in today’s market.

People in this episode

Host: Justin Osborn

Guests: Koby Rickertsen, Brittany Hurdle Murphy

Topics covered

• land brokerage
• real estate
• business strategy
• agent hiring
• market leadership

Keywords

• land brokerage
• real estate agents
• business standards
• Iron Standard
• market alignment

Mentioned in this episode

Organizations: REALTORS Land Institute

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