About this episode

This episode explores the hidden forces that shape our financial decisions through a conversation with behavioural finance expert Dr Ylva Baeckström.

Why do some people confidently invest while others avoid money conversations altogether? In this episode of The Wallet , Emilie Bellet speaks with behavioural finance expert, psychotherapist and King's College London senior lecturer Dr Ylva Baeckström about the hidden forces that shape our financial decisions. From childhood experiences and financial attachment styles to confidence, investing behaviour and gender stereotypes, this conversation explores why money is rarely just about numbers. Topics covered: How financial identity is formed Why many people avoid money conversations The link between childhood experiences and money habits Why women often outperform men as investors The confidence gap in finance Female financial advisers and investing behaviour AI, financial advice and the future of investing Why the real risk may be not investing at all The information shared is for educational purposes only and is not financial advice. AD |  This episode is sponsored by Wealthify. Wealthify makes investing simple by doing everything for you — from building your portfolio, to managing it on an on-going basis. Open your account at Wealthify.com. With investing, your capital is…

People in this episode

Host: Emilie Bellet

Guest: Dr Ylva Baeckström

Topics covered

• financial identity
• behavioural finance
• money conversations
• investing behaviour
• gender stereotypes
• childhood experiences
• confidence gap

Keywords

• financial identity
• investing
• money habits
• confidence gap
• female investors
• behavioural finance
• financial advice

Sponsors

Wealthify

Mentioned in this episode

Organizations: King's College London

Books & works: You’re Not Bro

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