About this episode

Brad Halferty discusses how he implemented AI tools to significantly improve his contracting business's lead generation and sales processes.

Most people talking about AI for contractors are still at the theory stage. Brad Halferty skipped that and built the whole system. He runs a home improvement business across 4 states and 11 markets, and over the last six months, he deployed a stack of AI tools for contractors that replaced his SEO agency, cut his PPC company, and automated his after-hours calls, unsold lead follow-up, and Google Ads bidding. Contractor automation at this level used to require a development team and a 6-figure budget. Brad did it without writing a single line of code. And his NSLI (net sales per lead issued) is up 70% this year! In this episode of The Wealthy Contractor Podcast, Brad walks through every AI tool he’s using. Watch to discover: 🔥 The AI-assisted SEO strategy that took Brad's website from page 3 on Google to the top results, and sent his click-through rate up 400% 🔥 The follow-up problem killing your close rate (48% of reps never do this at all) and the AI tool Brad built to take it completely out of the rep's hands 🔥 What your pile of unsold quotes is actually worth… and why closing even 10% of them costs you NOTHING in additional marketing spend 🔥 The "Ad Switch" tool Brad built…

People in this episode

Host: Brian Kaskavalciyan

Guest: Brad Halferty

Topics covered

• AI in contracting
• contractor automation
• lead generation
• SEO strategies
• Google Ads
• sales techniques

Keywords

• AI tools
• contractor automation
• lead follow-up
• SEO strategy
• Google Ads bidding
• sales roleplay

Mentioned in this episode

Organizations: Google, SEO agency, PPC company, AI tools, Ad Switch

More episodes of The Wealthy Contractor

• How To Scale A Roofing Business Without Replacing A Single Roof | Carmelo Marsala (Ep. 270) · July 20, 2026 · 34 min
• Homeless to $5M Using THIS Contractor Lead Generation Strategy | Grant Winstead (Ep. 268) · June 21, 2026 · 30 min

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